Sleepwell launches in GCC’s vibrant eCommerce market to reach US$50bln by 2025

Sleepwell launches in GCC’s vibrant eCommerce market to reach US$50bln by 2025

Dubai, UAE: Ordering mattresses online - a trend which became popular at the height of the pandemic lockdown, is now here to stay, according to Sleepwell - a leading Asia-based mattress company, which launched earlier this month in the GCC.

Sleepwell’s entry into the region comes against a backdrop of the region’s burgeoning eCommerce market, which is poised to grow from US$24 billion in 2020, to reach US$50 billion by 2025. This, according to analysts, will be driven by the region’s rising population, ballooning internet penetration and the disruptive buying patterns caused by the pandemic.

Solution-driven

As part of its strategy to offer GCC-based customers a wider selection and preference-driven choice of sleep solutions that meet their individual lifestyles and sleeping needs, Sleepwell’s lineup of mattresses will exclusively be available on its eCommerce platform www.mysleepwell.com and other reputable marketplaces including Amazon and Noon.

“Following extensive market research and emerging trends across mattress industry in the GCC region, we have identified a growing need for personalized comfort, especially for a better sleeping experience. We are alive to the fact that GCC residents work hard and play hard. To ensure that they start each day on a fresh and rejuvenated note, Sleepwell has introduced a range