Summer deals in UAE: Shoppers get a double deal – price drops and up to 80% discounts

Summer deals in UAE: Shoppers get a double deal – price drops and up to 80% discounts

Dubai: This summer, UAE shoppers will be getting more than discounts. Retail prices across categories have started to subside brought on by a steady lowering of inflation-related pressures. This is already being seen in food (especially on staples such as rice and wheat) and grocery purchases. Prices of FMCG (fast moving consumer goods) are still sticking to higher levels – but this will be one category that could see some significant discounts once retail sector promotions such as Dubai Summer Surprises go live. (This year’s DSS launches June 29 and runs all through to September 3.) Consumer prices are also dropping in fashion, accessories and, most noticeably, on smartphones and other gadgets. “When it comes to smartphones, all of the latest models have seen price declines/cuts in recent weeks, even on flagship models released earlier in the year,” said an electronics retailer in Dubai. “These are straight discounts on offer – not value-added deals such as cashbacks.” But the biggest plus for UAE consumers has been on the inflation side, something that had been constantly shadowing shopper decisions through 2022. And which translated into heightened consumer caution when it comes to spending on non-essentials. Some of that caution is still