‘Support us if you care’ – UAE brands urged to get behind humanitarian drive

  • Date: 05-Sep-2022
  • Source: Zawya
  • Sector:Retail
  • Country:UAE
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‘Support us if you care’ – UAE brands urged to get behind humanitarian drive

Dubai, UAE: The founder of a new artists’ community in Dubai dedicated to supporting humanitarian causes has called on the UAE’s top brands to get behind the initiative.

Backing initiatives to help vulnerable children in the remotest regions of India is one of the first aims of Art be a Part, which has been set up by philanthropist and artist, Medha Nanda.

She says she has been overwhelmed by the support and encouragement received from artists and art lovers around the world, and wants leading UAE brands to back plans to provide humanitarian aid where it is needed most urgently.

“The response we have received from the international art world has exceeded expectations, and we already have a strong platform to build on,” said Nanda.

“Our plan over the next two years is to grow our community steadily, create a platform for artists to gain recognition, and give them the opportunity to help causes they really care about.

“That means creating a programme of fund raising events and activities for which we need support from the private sector. The UAE has many strong brands that care and want to make a difference, and we’re asking them to come on board.”

Artists and photographers from the US,