Tabby: 82% of shoppers find online shopping frustrating

Tabby: 82% of shoppers find online shopping frustrating

About 82% of shoppers in the Middle East found at least one frustrating issue in the online shopping process that included website navigation, auto-payment options, and long checkout processes, one of the largest shopping surveys in the region has revealed. Tabby, the MENA’s leading shopping and financial services app, also found that young shoppers between 18-29 years are twice as likely to get frustrated over slow ecommerce websites. For those hoping to attract Gen-Z shoppers, a good shopping experience is non-negotiable, said the survey that provides retailers in the region insightful and up-to-date data on the 2024 retail strategy, and help shoppers stay ahead of the retail landscape. Female shoppers prioritise affordability over quality more than male shoppers, revealed the research that is based on a survey of over 7,500 shoppers across the UAE and Saudi Arabia and their retail habits and experiences. The survey includes expert opinions from retail leaders such as Squatwolf, Level Shoes, Bloomingdale’s and Faces. Highlights Shopping Experience Equally Important The survey found that 30% of shoppers are exclusively loyal to brands that offer them a good shopping experience. It also revealed that customer loyalty schemes fail to achieve repeat sales with only 7.7% of consumers