TCL seeks to expand presence in region

TCL seeks to expand presence in region

TCL, the world’s top 2 TV brand, grew 54 per cent in the UAE last year, and hopes to continue the momentum this year, officials said in Dubai on Wednesday.

The company currently holds the no. 4 spot in the UAE, according to Sunny Yang, General Manager - TCL MEA.

The company on Wednersday unveiled its latest multi-category products for the Middle East and Africa (MEA) market at an event in Dubai. TCL also announced its partnership with Arsenal Football Club as the official regional consumer electronics partner of the club, with the event being highlighted by a special appearance by Arsenal Legend, Robert Pires.

Apart from the Arsenal tie-up, TCL is also the official TV partner of the ‘Call of Duty’ game franchise. Wednesday’s launch included a series of TVs dedicated towards gaming, which pair seamlessly with gaming consoles.

TCL also launched a suite of new products for the home with the aim of enabling a seamless and healthy connected lifestyle.

Yang said: “We are delighted to introduce TCL’s latest generation of Mini LED and QLED TVs in the Middle East and Africa market. Our purpose is to serve our evolving consumers’ needs and offer the latest cutting edge technology to give a premium,