The Ascott Limited revamps the Citadines brand to accelerate growth for its Aparthotel brand

The Ascott Limited revamps the Citadines brand to accelerate growth for its Aparthotel brand

United Arab Emirates:- CapitaLand Investment Limited’s wholly owned lodging business unit, The Ascott Limited (Ascott), unveils the refresh of its fastest growing brand, Citadines. Ascott acquired the Citadines chain in Europe in 2004 and has since tripled its portfolio with 104 properties in operation. The renowned brand has launched a dynamic range of signature programmes, tailored to create unique guest experiences during their stay at Citadines properties in the region.

Citadines, which means ‘city dwellers’ in French, strikes a chord with travellers who seek a quality city-living lifestyle. As part of the For the Love of Cities theme, Citadines offers travellers the flexibility of serviced residences with the ultimate comforts of a hotel. The refreshed brand is committed to provide guests with the best city living experiences while inspiring them to live, work and play in infinite ways.

With a sharpened purpose, guests can still look forward to the reliability coupled with world class hospitality standards of Citadines. Resident and visitors can create lasting memories of their stays, as they immerse themselves in the different personalities of each and every city where Citadines is present.

Vincent Miccolis, Ascott’s Managing Director, Middle East, Africa, Turkey and India, commented on the announcement: “The Citadines brand