The leading UAE tour operator launches new brand, “Holiday Factory Premium”, at ATM 2023 in Dubai

The leading UAE tour operator launches new brand, “Holiday Factory Premium”, at ATM 2023 in Dubai

Dubai, United Arab Emirates: Holiday Factory, the leading and award-winning tour operator in the UAE, announced the launch of its new brand, “Holiday Factory Premium” at the highly anticipated Arabian Travel Market event 2023 held at Dubai World Trade Centre.

“The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth which has resulted in increase in disposable income of its residents. Which in turn has created a surge in demand for Premium holidays” – Says Namrata Bhatia, Director Marketing at Holiday Factory

“Research of UAE market suggests, 1/3rd of the population is seeking for premium holidays and is underserved with all-inclusive packages at the right price” – Says Sandra Dammrich, GM at Holiday Factory Premium

After successfully serving the UAE middle-class segment with unbeatably priced holiday packages, Holiday Factory is now set to reshape the “Premium” outbound travel industry with its exciting selection of popular & unexplored destinations such as Switzerland, Italy, Maldives, Northern lights of Scandinavia with a Ice igloo experience etc.

Packaged with only Direct Flights from all local airlines such as Emirates, Etihad, Fly Dubai etc, and other reputed international airlines, Premium hotels, transfers, insurance, and curated daily expert-guided tours