The world’s tallest branded clocktower to open in Dubai

  • Date: 10-Jan-2024
  • Source: Campaign Middle East
  • Sector:Retail
  • Country:UAE
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The world’s tallest branded clocktower to open in Dubai



Credits: Franck MullerSwiss Luxury watchmaker Franck Muller has announced a partnership with UAE real estate developer London Gate to build the tallest residential clock tower in the world.

The project called Franck Muller Aeternitas Tower will mark the watchmaker’s entry into the world of real estate.

To be developed in Dubai Marina, the tower is anticipated to be at a height of 450 metres, making it the the tallest branded residential tower and the tallest residential clock tower in the world.

The tower’s facade will be decorated by a Franck Muller clock at the top.

According to London Gate’s website, the luxury design of the Swiss Watch brand will be incorporated into the building finishes of Aeternitas.

Each apartment sold comes with the promise of a limited edition Franck Muller watch, according to the National.

The tower aims to offer a living experience that reflects the brand values and vision of Franck Muller and London Gate. The tower will showcase “sophistication and elegance”.

“It is incredible to launch Franck Muller’s first-ever real estate collaboration in a world-class city like Dubai, known to be one of the most vibrant, luxurious, and developed cities in the world,” said, Erol Baliyan, Managing Director of Franck Muller MEA.

The watchmaker’s partnership with