Toluna Barometer “Wave 22” Reveals Shifting Middle Eastern Consumer Landscape

Toluna Barometer “Wave 22” Reveals Shifting Middle Eastern Consumer Landscape

Toluna, a leading global provider of market research, consumer insights, and technology solutions, has released Wave 22 of its quarterly Barometer, providing interesting insights into the changing consumer landscape in the Middle East. This latest report examines the effects of the cost of living, the uncertain global political context, and sustainability concerns, shedding light on their impact on consumers’ shopping habits and their relationship with brands.