Toluna hosts its global event series in Dubai

Toluna hosts its global event series in Dubai

25% of consumers in the UAE and KSA are reluctant to invest in brands with environmentally harmful products, surpassing the global average. 40% invested in new brands, products and services. Toluna, a global market research, consumer insights, and technology provider, hosted its annual Simply Smart in Dubai for the second year. The event brought together industry experts and thought leaders to discuss the latest trends and insights in consumer behaviour and how brands are facing market challenges. The event presented the key takeaways from the latest wave of Toluna’s Global Consumer Barometer, highlighting consumer preferences across UAE and KSA and underscoring the importance of agile strategies in the fast-paced regional market landscape. The event featured a panel of executives from well-known regional and global players, including Beatriz Benedetti, Head of Marketing and Innovation at BRF; Sabreena Jamal, Research Manager and Quantitative Lead at Publicis Groupe; and Oscar Jamhouri, CEO BXG. Toluna MEA was represented by Georges Akkaoui, Enterprise Account Director, Manisha Juneja, Market Research Lead, Maria Padmanabhan, Business Development Manager, and Marco Gastaut, Managing Director Italy, Spain, MEA & Chief Sales Officer DACH. Manisha Juneja delivered the main findings of Toluna’s Barometer Wave 22, revealing that survey respondents, particularly in