UAE: 5 trending Emirati artist brand collaborations you need to know about

UAE: 5 trending Emirati artist brand collaborations you need to know about

From fragrance specialist Jo Malone to retail giant SHEIN and British supermarket Waitrose, many of the world’s biggest brands are choosing to partner with Emirati artists in new and interesting ways

By Harriet Shephard Published: Wed 31 May 2023, 1:25 PM Last updated: Wed 31 May 2023, 2:01 PM

The UAE’s art scene is rich, vibrant, and flourishing, becoming more in demand with each passing year. Now, a growing trend for brand collaborations with Emirati artists is helping boost the nation’s homegrown creative scene.

Blending unique perspectives, amazing talents, and authentic Middle Eastern traditions, an increasing number of local and global brands are choosing to partner with local creatives on one-of-a-kind collaborative projects. Below are five of the most exciting partnerships that have emerged in recent months:

Dolce&Gabbana x The Abu Dhabi Music & Arts Foundation

A whole generation of Emirati fashion designers will benefit from the Abu Dhabi Music and Arts Foundation’s (Admaf) new venture with one of the world’s most iconic fashion brands.

Created to nurture and grow the Emirati artistic community, the new Admaf x Dolce & Gabbana Awards are open to UAE national students and recent graduates. Covering a range of categories — including clothing, jewellery, fragrance and home decor — the