UAE Business: Amana unveils new brand identity for evolving construction landscape – Gulf Digital News

UAE Business: Amana unveils new brand identity for evolving construction landscape – Gulf Digital News

Regional leader in design-build construction, Group Amana has announced a new brand identity that showcases its capabilities.

Now organised into three verticals: Construct, Manufacture and Enhance, the transformation reflects the group’s offerings for an evolving business landscape and the drive to build cleaner, greener, and smarter, said the statement from the company.

Amana’s revitalised brand identity is focused around a circle, reflecting strength and harmony, and speaks to its promise of delivering certainty. The new tagline, ‘We Build with You’ epitomises its strengths in collaboration and intelligence, it added.

Amana Investments President and CEO Riad Bsaibes said: "Group AAmana has built a formidable reputation over three decades of operations in the region, with our commitment to sustainability, innovation, and digitalisation. While our name remains the same, our evolution reflects our re-aligned business strategies for the future and our collaborative approach in realising successful projects."

"Amana is poised to seize the opportunities of the future, and to partner the GCC region in its economic growth," he added.

Amana Construct includes Amana Contracting and Amana Aviation Fueling and builds on a 30-year legacy of industrial construction.

Since being founded in 1993, it has constructed more than 1,500 buildings in the region, for clientele including AD Ports Company, Abu