UAE Business: ASICS, Apparel Group to launch ASICS retail stores in GCC – Gulf Digital News

UAE Business: ASICS, Apparel Group to launch ASICS retail stores in GCC – Gulf Digital News

Japanese sports brand ASICS and leading regional conglomerate Apparel Group have partnered to launch ASICS retail stores in Qatar, UAE, Saudi Arabia, Oman and Bahrain.

Signifying the brand’s commitment to the region, the franchise contract encompasses the rollout of 20 stores within the next five years and kick started with the official opening of ASICS store in Qatar on December 5.

Located in Doha Festival City Mall, the first ASICS retail concept in Qatar features 165 sq m of space, showcasing running, tennis, padel, volleyball and kids collections. Customers can find in store the new GEL-KAYANO 29 - the running shoe that is arguably ASICS’ most iconic model and that has now been improved even further through advanced technologies, as well as NOVABLAST 3 shoe - the third generation of ASICS’ unique cushioning running shoe that offers a bouncing running experience and combines Japanese origami design with technology.

Right running shoe

The new ASICS stores will also feature ASICS’ Run Analyser, a free ASICS specialised gait analysis and foot mapping technology that helps customers find the right running shoe for their personal running style, increases running efficiency andreduces load on the foot. Trained staff members in-store assist with fittings and diagnostic services, pronation analysis,