UAE Business: E-commerce set to grow for SMEs under ‘New Normal’ – Gulf Digital News

UAE Business: E-commerce set to grow for SMEs under ‘New Normal’ – Gulf Digital News

Both small and medium sized enterprises (SMEs) and consumers agree that there’s room for further growth in the already booming e-commerce sector, says a research.

The latest e-commerce trends from research commissioned by FedEx Express, a subsidiary of FedEx Corp and one of the world's largest express transportation companies, reveal that consumers are looking for innovations in personalisation, shoppertainment, and payment options that enhance their experience and at the same time, make it easier to discover new brands and make purchasing convenient.

Seasonal offers

And with plenty of shopping festivals already on the calendar, consumers are looking for even more seasonal offers. Taken together, the research shows there is plenty of fertile ground for e-tailers to experiment with new approaches that can help build their customer base.

“Covid has accelerated our lifestyles to a pivot point where shopping online has been normalised across all demographics, and there’s no going back. With that, e-commerce is set to take a growing proportion of total consumer spend,” said Kawal Preet, president of the Asia Pacific, Middle East and Africa (AMEA) at FedEx Express.

“With more people shopping online consumer preferences are becoming increasingly sophisticated. As SMEs and e-merchants evolve their online sales platforms, our research uncovers opportunities for