UAE Business: GHA and brands accelerate responsible tourism initiatives – Gulf Digital News

UAE Business: GHA and brands accelerate responsible tourism initiatives – Gulf Digital News

Global Hotel Alliance (GHA) and its hotel brands are ramping up their responsible tourism efforts in 2022 with new initiatives.

The largest alliance of independent hotel brands, encompassing more than 800 hotels across 40 brands in 100 countries, is capitalising on this position of influence to support projects that protect people and the planet.

GHA is headquartered in Dubai, one of the fastest-growing hotel markets globally and home to many properties in its portfolio where government- and destination-led schemes are bolstering the alliance’s efforts to champion sustainability.

Dubai Can initiative

For example, several hotel partners have jumped on board the new ‘Dubai Can’ initiative, launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, to encourage residents and visitors to turn the tide on plastic waste.

One GHA hotel brand championing ‘Dubai Can’ that has made great strides to reduce single-use plastics is JA Resorts and Hotels. In January 2019, JA installed water treatment systems along with cleaning and bottling systems at three Dubai properties - JA The Resort, JA Ocean View Hotel and JA Hatta Fort Hotel. This AED1 million ($272,000) investment has resulted in an estimated saving of 3.4 million pieces of