UAE Business: Superbrands to celebrate 36 of the UAE’s strongest brands – Gulf Digital News

UAE Business: Superbrands to celebrate 36 of the UAE’s strongest brands – Gulf Digital News

Superbrands, the world’s largest independent arbiter of branding, will highlight and honour the UAE’s most prestigious and recognisable brands at a gala event on October 18, 2022.

36 of the UAE’s greatest brands will be recognised at the 18th annual tribute event, which is acknowledged by many in the corporate world as the ‘Oscars of Branding’.

The event will also serve as the launch pad for the 18th edition of the well-respected Superbrands UAE Book, which will feature a two-page profile on each of the 2022 Superbrands.

Powerful tool

Branding is a powerful tool and in today’s highly competitive and digitally connected world, brands must establish an emotional connection with customers in order to secure mindshare, gain their trust and, ultimately, win their business on an ongoing basis.

Commenting on the significance of being selected for the Superbrands list, Mike English, Director, Superbrands Middle East stated: “Branding is a complex concept that encompasses several elements and it is invaluable because it is what makes a memorable impression on customers and allows them to paint a picture in their minds on what to expect from your company. For this reason, many global corporate heads and prominent business people have frequently emphasised the importance of a strong