UAE consumers find chatbots most useful in buying mobile phones, electronics and travel services online

UAE consumers find chatbots most useful in buying mobile phones, electronics and travel services online

With the AI market on track to reach the USD 500 billion mark by 2024, it is no surprise that AI and ML (machine learning) continue to become an integral part of business systems the world over.

A YouGov survey conducted across 18 international markets finds that chatbots are proving to be a valuable resource for customers seeking assistance while shopping online for various products and services, but three in ten global consumers do not consider them useful in this regard.

In the UAE, less than one in ten (8%) consumers do not find chatbots useful, highlighting the popularity of AI technology in the country.

From the various listed options, chatbots appear to be most useful in online shopping for mobiles and electronics, with one in six consumers across the globe saying this (16% each). In the UAE, this number increases to three in ten (30%) for mobiles and one in four (26%) for electronics- making them the top two categories where consumers think using a customer service chatbot can be useful.

A quarter also consider chatbots useful when buying air travel and hotel services online (26%)- the highest of all markets across the globe.

While only 12% global consumers think chatbots are helpful in