UAE consumers worried about water security and conservation

UAE consumers worried about water security and conservation

New research shows that nearly 7 out of 10 consumers in the UAE believe that having access to safe and clean water will become an issue within the next five years.

Ecolab, a global sustainability leader specializing in water solutions and services, has unveiled the key findings from its inaugural Ecolab Watermark Study, conducted in collaboration with Morning Consult.

The study sheds light on the water-related concerns of consumers in the UAE, where a majority of respondents said that they fear for the security of their access to water in the short term. The responses indicate a growing sense of urgency among UAE consumers regarding water safety, conservation, and the need for accelerated sustainability measures.

By the year 2030, the planet is set to face a water deficit of 56% and 1.6 billion people globally will not have proper access to carefully managed drinking water, according to the World Resources Institute and the United Nations. Those issues will be felt particularly acutely in the MENA region, where around 83% of the population is at risk of water stress due to climate change.

“The way we experience the effects of climate change is through water. This has broad implications not only for business but also