UAE firms’ brand value grows in 2023

UAE firms’ brand value grows in 2023

Adnoc is the strongest oil and gas brand in the Middle East, and also the most valuable UAE brand, says report

Published: Tue 28 Feb 2023, 7:13 AM

The brand value of the UAE’s top entities operating in the energy, telecom, aviation and banking sectors has increased in 2023.

According to Brand Finance’s annual report released on Tuesday, Abu Dhabi National Oil Company (Adnoc) is the strongest oil and gas brand in the Middle East and also the most valuable UAE brand.

It is the second most valuable Middle Eastern brand, with a brand value of $14.2 billion, growing by 11 per cent over the past year.

The UAE’s largest telecom operator Etisalat by e& brand value rose by four per cent to $10.5 billion with a Brand Strength Index (BSI) score of 89.1 out of 100, making it the strongest brand in the Middle East.

“Evolved through a brand identity change last year, Etisalat by e& reflects a technology-driven telecom brand enabled by superior 5G connectivity and increased employee satisfaction on account of vigorous company culture making it an attractive employer,” it said.

Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

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