UAE gets into Top 10 rankings of nations with highest ‘soft power’: Brand Finance

UAE gets into Top 10 rankings of nations with highest ‘soft power’: Brand Finance

Dubai: The UAE has powered its way into the Top 10 nations on their ‘soft power’ status, a list that continues to have the US at the top. These rankings are based on where a country stands on parameters such as reputation, influence and familiarity. The UAE built on the legacy provided by the Expo 2020 as well as the visibility brought on from what it did in the pandemic phase. It is the only country from the Middle East represented in the Top 10, though there are significant gains for Saudi Arabia and Qatar, which is coming off from the successful FIFA World Cup. This is based on the Global Soft Power Index, calibrated by the UK consultancy Brand Finance every year. “The UAE was one of the first economies to roll out mass vaccination and open during the COVID-19 pandemic, giving it a head start ahead of others and allowing it to maintain positive perceptions across the business and trade pillar with a particular improvement on the ‘future growth potential’ attribute, where it ranks third globally,” said David Haigh, Chairman and CEO of Brand Finance. For a fourth year running, the UAE achieved the highest score of any