UAE Government preserves its global leadership in the Nation Brand Performance index 2023

UAE Government preserves its global leadership in the Nation Brand Performance index 2023

UAE ranks 10th globally in Nation Brand Strength index

UAE ranks first in MENA in Nation Brand Value with AED3.540 trillion ($957 billion)

UAE ranks 16th globally and 1st in MENA in Nation Brand Value index

UAE – The UAE has preserved its global leadership in the Nation Brand Performance Index, maintaining the first place globally for the second year in a row. The UAE ranked 10th globally in Nation Brand Strength index and 16th globally and 1st in MENA in Nation Brand Value index.

Issued by the world's leading brand valuation consultancy "Brand Finance", the index surveyed more than 100,000 people from 121 countries.

His Excellency Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic project, Chairman of the UAE Government Media Office, said that the development of the UAE is always supported by a strong and established global brand identity that reflects that ambitions of our leadership, to reach the top in all indicators.

His Excellency added: “The UAE’s soft power consolidates the country’s leading position in various fields and sectors, including economy, space, tourism, advanced technology and culture.”

Saeed Al Eter noted that the UAE’s leading position in the indices of the Brand Finance Report 2023, comes after surveying opinions of over 100,000