UAE: Inside Dubai’s First Mall in the Metaverse

UAE: Inside Dubai’s First Mall in the Metaverse

From browsing through the latest designs of hoodies to watching movie trailers, experience Dubai’s first virtual mall. The Mall of the Metaverse will represent Majid Al Futtaim (MAF) in Decentraland and is the perfect playground for their increasingly Web 3 savvy clientele.

Inaugurated last month, the mall is in the initial phase of development as the group looks “closely” at customers’ needs and expectations. “We are a customer-centric and innovative company; thus we want to make sure we are available to our consumers wherever they are whether in a city or in a virtual world,” said Fatima Zada, director of Omnichannels and Digital, Majid Al Futtaim Shopping Malls

Once we arrived at the mall in Decentraland, the first step was to take a mandatory photo at the entrance of the mall which has the signature MAF logo. We walked into the building which had a smaller version of Ski Dubai at the entrance. The poster of a little kid enjoying the snow made us smile. However, we didn’t know how to pass on the smile to our avatar. To the right were some arcade games from Magic Planet.

Going to the left, we walked past Vox Cinemas, but not before watching two trailers