UAE, Saudi Arabia ‘continue to take the lead’ in regional CSR

UAE, Saudi Arabia ‘continue to take the lead’ in regional CSR

Over 60% of UAE brands have experienced a tangible growth in consumer engagement as a direct result of increase in CSR (corporate social responsibility) activities and in KSA 52% believe that CSR improves consumer trust with brands.

Overall efforts to increase CSR grew significantly in the UAE and the GCC compared to last year, with over 90% of those surveyed being in tune with CSR’s definition and purpose, said Cicero & Bernay Communication Consultancy (C&B), a leading Mena agency headquartered in Dubai, who in partnership with 3Gem Research and Insights, a global research partner, brought out the third edition of its annual Mena CSR Report 2022.

Eight in ten UAE companies are planning to increase their CSR practices, with Egypt and the GCC now at a similar level, with over 65% of the companies, on average, actively tracking and enforcing CSR performance.

Investing in CSR

Managers in the UAE were more likely to strongly agree that investing in CSR activities has a long-term, net-positive impact on ‘my’ business’s bottom line (profits) compared to managers in the KSA.

In recent years, countries in the Middle East have started to take significant steps towards fostering a culture of social responsibility, with the UAE and KSA leading the