UAE, Saudi Arabia continue to take the lead in regional CSR

UAE, Saudi Arabia continue to take the lead in regional CSR

Over 60 per cent of UAE brands have experienced a tangible growth in consumer engagement as a direct result of increased in corporate social responsibility (CSR) activities, a new report has showed.

Cicero & Bernay’s annual CSR Report of 2022 showed that overall efforts to increase CSR grew significantly in the UAE and the GCC compared to last year’s report, with over 90 per cent of those surveyed being in tune with CSR’s definition and purpose.

In recent years, countries in the Middle East have started to take significant steps towards fostering a culture of social responsibility, with the UAE and Saudi Arabia leading the way in promoting sustainable and socially responsible practices. The 2022 report also highlights a positive change in sentiment among some previously low-scoring countries.

The survey engaged 314 C-level executives from nine countries across 12 industries in the Mena region, providing a representative sample of the business community, with respondents from companies of various sizes and sectors. The survey was designed to be comprehensive, covering a wide range of topics that are relevant to the CSR landscape in the region.

The increased perception of the importance of CSR in the region, especially in the UAE, the Saudi Arabia and Qatar,