UAE shoppers are the world’s most mobile-centric

UAE shoppers are the world’s most mobile-centric

Over 70 per cent of in-store shoppers in the UAE said they are more likely than others to use their smartphones to enhance their shopping experience, especially to look up product information and compare prices at other merchants using their devices

Nearly one-third of all local eCommerce shoppers picked up their most recent purchases in-store or via curbside pickup.

Published: Mon 7 Nov 2022, 5:03 PM Last updated: Mon 7 Nov 2022, 5:04 PM

Highly digital savvy shoppers in the UAE are the most mobile-centric and omnichannel consumers in the world, a new study has found.

Over 70 per cent of in-store shoppers in the UAE said they are more likely than others to use their smartphones to enhance their shopping experience, especially to look up product information and compare prices at other merchants using their devices.

On the other hand, merchants in the Emirates are far more likely than their counterparts in other countries to provide mobile-based features for their brick-and-mortar shoppers. Seventy per cent of merchants offer cross-channel digital profiles, allowing consumers to access their identification and payment infor­mation both in-store and online. In other words, merchants in the UAE are more likely than the average merchant across all six countries to provide