UAE: Smartphone prices to drop as Samsung Galaxy S24 set to hit the market

UAE: Smartphone prices to drop as Samsung Galaxy S24 set to hit the market

Launched globally on January 17, pre-orders for three variants of the S24 model have begun for UAE shoppers.

Retailers in the UAE expect prices of older variants of the Galaxy model – including S23 – to drop between 10 to 38 per cent. Vikas Chadha, CEO of Jumbo Group; Nilesh Khalkho, CEO of Sharaf DG, and Rajat Asthana, COO of Eros Group, expect customer will get their hands on the S24 devices from January 31, 2024.

How much drop is expected

Chadha sees the S23 series is expected to retail at a 35-38 per cent discount over its launch time prices once the S24 hits the UAE market next week.

Regarding the impact on other brands’ handsets, he said competitors might respond with price adjustments for their flagship models or mid-range devices to remain competitive.

Khalkho expects a Dh300-400 price drop for the previous Galaxy S series model. “The new S series launch will only impact the price for its predecessor model, S23,” he said.

Electronics retailer ECity expects a price drop of up to 10 per cent in previous models.

Upon the launch of the Galaxy S24, Rajat Asthana of Eros also saw approximately 10 per cent fall anticipated for previous models in the Galaxy S