UAE’s e& unveils ‘etisalat by e&’ as new brand identity for its telecom pillar

UAE’s e& unveils ‘etisalat by e&’ as new brand identity for its telecom pillar

UAE-based e&, formerly known as Etisalat Group, has unveiled ‘etisalat by e&’, the new brand identity for its telecom pillar, Etisalat UAE in line with the Group’s recent positioning as the global technology and investment conglomerate that digitally empowers societies.

The brand evolution comes at a time when the Group continues to accelerate its digitalization leadership in line with its objectives for exploring new geographies and adjacencies and pursuing strategic partnerships and acquisitions.

Etisalat UAE has been a key enabler of the Group’s business growth, enabling the UAE’s Fiber Household Penetration leadership since 2016, maintaining market leadership in the UAE, constantly ranking as one of the most advanced mobile networks in the world, providing premium connectivity and supporting customers every step of the way through holistic digital-first offerings.

It continues to lead the digitalization conversation, driven by its robust UAE strategy that envisages it to be the digital telco that is a customer champion in a hyper-connected digital world.

Hatem Dowidar

Group CEO – e& “The evolution of Etisalat UAE builds on the solid foundations of its success as the Group’s growth engine since 1976 and signals the imminent change that our UAE telecoms business will undergo in keeping with its aspirations to deliver amidst