UAE’s Majid Al Futtaim launches Mall of the Metaverse

UAE’s Majid Al Futtaim launches Mall of the Metaverse

Majid Al Futtaim has announced the launch of the Mall of the Metaverse. The announcement was made along the sidelines of the World Government Summit. The mall is in the initial phase of development as the group looks “closely” at customers’ needs and expectations. After multiple stages of testing, Dubai’s first virtual mall will open to visitors “who are seeking increased digital experiences across retail, entertainment and leisure offerings.” a statement said. Inside the mall, customers’ avatars will find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali and Samsung Store, “with many more brands and exciting features in the pipeline”. Khalifa bin Braik, CEO of Majid Al Futtaim Asset Management, said the Mall of the Metaverse would be a leading retail and entertainment destination — “and surely a huge attraction for customers who crave digital experiences from their most loved brands”. Fatima Zada, director of Omnichannels and Digital, Majid Al Futtaim Shopping Malls, highlighted how there has been an increased demand for digital experiences in the last few years. “We work to leverage behavioural science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, has