UPP launches new brand identity ‘E7 Group’ as it continues its expansion in security systems and sustainable packaging

UPP launches new brand identity ‘E7 Group’ as it continues its expansion in security systems and sustainable packaging

Abu Dhabi, United Arab Emirates: United Printing & Publishing Sole Proprietorship LLC (UPP) has announced the reveal of its new brand identity ‘E7 Group’ (E7), representing a significant chapter in the company’s journey to become an industrial champion in Abu Dhabi, with leading security systems and sustainable packaging capabilities.

The name E7 combines ‘Emirates’ and ‘7’ – E7 is inspired by the UAE’s unity and future-facing strategy, conveying the company’s ambition to deliver best-in-class customer services and products.

The new brand identity follows the recently completed business combination between ADC Acquisition Corporation PJSC (ADC) (SPAC) and UPP in the region’s first Special Purpose Acquisition Company (SPAC) merger. As a result of the transaction, AED 1.1bn of cash was transferred to the company, which will be used to significantly accelerate E7 Group’s growth strategy focusing on the secure systems and sustainable packaging sectors.

The combined business began trading on ADX on November 9 under the ticker symbol ‘ADC’. Following the launch of the E7 Group brand identity, the company will trade on ADX under the new ticker symbol 'E7' starting 23 November 2023.

“Our new corporate identity reaffirms our aspiration to become a leading national industrial champion. Through the years, UPP