VMLY&R brings together its three brands and companies to create a fully connected offering for MENA

VMLY&R brings together its three brands and companies to create a fully connected offering for MENA

Dubai, UAE: VMLY&R today announced the appointment of Nick Walsh as MENA CEO, uniting under his leadership three brands and companies - VMLY&R, VMLY&R COMMERCE, and GTB - to deliver a seamlessly end-to-end brand experience, customer experience and commerce offering to clients on a global scale.

In his new role, Walsh will be responsible for unifying and expanding the VMLY&R agency and brands’ footprint across the MENA region. Walsh will partner closely with Miguel Bemfica, MENA CCO, who joined from McCann WorldGroup in January this year, to offer the full depth of VMLY&R capabilities to client partners and create connected brands that drive growth for them.

They will build on the strong foundation and collaboration across VMLY&R brands and company teams to unlock growth for shared global and local clients, including Ford, RTA, Coca-Cola, Danone, and Colgate-Palmolive.

“Clients no longer want partners that look after one aspect of their marketing mix; they want partners to have a complete view. Bringing together the three companies completes our end-to-end brand, customer experience and commerce offering,” said Andrew Dimitriou, EMEA CEO, VMLY&R.

I cannot think of anyone better to bring together the strength of our connected offer to bear fruit for clients. Nick’s dynamic leadership style and