Watch: Popular ‘Voice of Dubai’ artist teams up with autistic children, helps them create their own ‘audio brands’

Watch: Popular ‘Voice of Dubai’ artist teams up with autistic children, helps them create their own ‘audio brands’

Sonic branding initiative gives unique creative outlet for children of determination during Autism Awareness Month

Published: Wed 12 Apr 2023, 4:12 PM

As the world marks Autism Awareness Month this April, Dubai-based voice-over artist Ahmed Haffar has teamed up with local charity Heroes of Hope to give autistic children a chance to create music. The initiative involves creating a four-second melody, known as sonic branding, with each child, providing a unique opportunity for them to express themselves creatively.

At Mindloops Studio, Haffar worked with Saif, a 14-year-old autistic child, to write and sing his own rap. The lyrics, "I do what I do best. I keep track of the rest. I upgrade my own time. I live my own life," were simple but empowering.

Saif's mother beamed with pride as Saif performed his creation, promising to return and expand the song to a full two minutes. “I am so proud of him, He always loved music, but he’s never had the chance to express himself like before,” she said. “I did my song in just 40 seconds,” said Saif.

Another child, Ali, found joy in creating a melody that incorporated his favourite sounds. “I love football, and video games, and my friends make me happy.