WebEngage reinforces market leadership as retail leaders Titan, Mr Baker & Etmana sign up to boost customer engagement

WebEngage reinforces market leadership as retail leaders Titan, Mr Baker & Etmana sign up to boost customer engagement

- Embracing retention and marketing automation, top-tier retail brands Titan., Mr Baker, and Etmana have partnered with WebEngage, whose full-stack solutions continue to lead the MarTech space pan-GCC

Dubai, UAE: WebEngage, the leading full-stack Retention Operating System, today announced partnerships with Titan Co. (UAE), Mr Baker (UAE), and Etmana (Egypt), key retail brands that stand for excellence in their respective domains. WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels by organizing data, developing analytical-driven customer insights and driving one-on-one personalized engagement.

The uptake of AI-powered, data-driven customer engagement solutions comes on the back of brands’ growing need for differentiation in competitive retail and e-commerce space, especially in the MEA market. The emphasis on retention marketing is underpinned by the fact that retention is more financially feasible and profitable than the acquisition of new customers. WebEngage, due to the efficacy of its full-stack solutions, has emerged as a go-to partner for regional brands.

Part of the Tata Group, a publicly traded conglomerate, Titan Company Limited was once dubbed the world’s fifth-largest watchmaker. Mr Baker, with origins dating back to 1996, is a household name across the region. Etmana is a fast-growing fashion retailer with