Wellbene partners with MoEngage’s insights-led engagement platform for personalized campaigns

Wellbene partners with MoEngage’s insights-led engagement platform for personalized campaigns

Dubai: Wellbene, a wellness E-commerce platform consisting of a content hub, a service platform, and a product marketplace, has partnered with MoEngage, an insights-led customer engagement platform to drive personalized offerings and communication.

Headquartered in Dubai, Wellbene will soon launch in other GCC regions like KSA, Kuwait, Bahrain, and Qatar. The brand plans to add 6000+ products on its platform in the near term.

With three pillars, i.e., content platform, service platform, and product marketplace, under one umbrella, Wellbene caters to a wide range of demographics. This is where MoEngage’s insights-led platform will help the brand by engaging specific cohorts and driving personalization.

“Wellbene has a variety of products and services - ranging from gym equipment to vitamins to nutritional supplements. For each of these categories, we have a specific set of customers. Our aim is to reach out to each one of them with personalized campaigns, and that is where we think MoEngage can assist us and help us in driving that one-to-one communication, said Sandeep Kumar, CEO and Founder, Wellbene.”

Additionally, the insights-led engagement platform will also help the health and fitness brand in last-mile conversion. Using MoEngage, Wellbene will be able to identify the stage at which the customer is -