What does efficient customer communication mean for UAE businesses?

What does efficient customer communication mean for UAE businesses?

Maintaining brand integrity and gaining customer trust has become more critical than ever in the Emirates, especially post-pandemic

Published: Wed 22 Mar 2023, 5:46 PM

The UAE is a diverse country with people of different ages, professions, races and nationalities. This group of working professionals is digitally native, always on and highly receptive towards adopting emerging technologies.

Communicating effectively with today’s modern workforce would mean taking into consideration factors such as the customer’s cultural norms, socio-economic background, technology usage patterns and communication preferences to name a few, to personalise and tailor customer journeys.

Customers in the UAE were found to be most focused on a brand’s integrity and personalisation in a study conducted by KPMG on customer perceptions of brand loyalty and advocacy.

Maintaining brand integrity and gaining customer trust has become more critical than ever in the UAE, especially post-pandemic. A survey by Gartner found that customers in the country have higher expectations of trustworthiness from businesses than the global average.

Bridging the customer trust gap

Trust is a crucial component of a successful business-customer relationship. A survey by KPMG shows that 60% of consumers feel they’re uncomfortable with how companies use their personal information.

When customers trust a business, they are more likely to make repeat