Why I will not miss Dubai’s 3 Day Super Sale

Why I will not miss Dubai’s 3 Day Super Sale

Dubai: The world over, many dismiss a screaming ‘sale’ announcement as a tired call to attention. A lure, a gimmick, a rip-off. But not here in Dubai. I'll tell you why. Let me speak for myself first. I am compulsive shopper alright, but would like to believe I am a discerning and price-sensitive one too. I am ever ready to go on a shopping spree, but within defined parameters. I love a good bargain but will not elbow my way through chaos to get it. And yes, I will not compromise on the standards, however humble, that I have set for what I need to buy. Now Dubai is a city that has aced the ‘sale’ dynamic catering to every kind of psyche, including mine. The emirate has hosted 28 editions of the annual Dubai Shopping Festival since 1996 and 26 editions of Dubai Summer Surprises since 1998, not to mention the innumerable other sales and promotions through the years. The painstaking design of its incredible bargains with innovative experience packages has been a proven success, drawing billions of shoppers over time. It is, as one recurring presence among these billions, that I look forward to the 3-Day Super Sale