Why is franchising beneficial for business expansion?

Why is franchising beneficial for business expansion?

The UAE has one of the most advanced and developed F&B markets in the world. After London and Paris, Dubai ranks third on the list of restaurants per capita, followed by New York and Singapore. The fact that Dubai in particular is the global food hub, makes any brand want to make it a launch pad for international expansion. Lavoya currently has franchised three brands in its portfolio. Beirut’s much-loved Lebanese street food, Barbar was launched in Dubai last year. Walid Hajj, co-founder and CEO of Lavoya stated, “It was established over 45 years ago in Beirut and has never closed even during the 15-year civil war. Barbar’s expansion outside Lebanon started with our store on Hessa Street which over the last 12 months of operation has served more than 700,000 customers and sold approximately 500,000 shawarmas. It has been and continues to be an amazing success. We opened the second store in Business Bay a few months ago, and just opened in Riyadh on Sep 28 and both are experiencing amazing starts as well. We are about to open two stores in Qatar so we should end the year with 5 Barbar restaurants. Dominating the global juice market with