Will fashion become pro-age in 2023?

Will fashion become pro-age in 2023?

Linda Evangelista starred in one of Fendi’s most significant campaigns of 2022. Nicole Kidman walked the ramp at the Paris Couture Week. Gwyneth Paltrow marked her 50th birthday by wearing shimmering gold body paint. Not to mention how good other 50-somethings are looking — be it Jennifer Aniston or Bollywood actress Tabu. It is possibly the dawn of a new era in fashion as it celebrates mature women. While mature women claimed their own ground in 2022, it is still “exceptional” for someone over 40 to be the face of a fashion brand, especially a woman. Magazine covers are a great example of this. When 58-year-old Brad Pitt is on a GQ cover, age is not the first thing that is discussed, but when Linda Evangelista is British Vogue’s September cover girl, you will read, “Even at 57 years old…” in the accompanying article. Youth has always been coveted by the fashion industry.

The reason goes beyond aesthetics, it is also a question of economics. Forty five-year-old Natalia Shustova aka Shoestova (her Instagram name), a well-known Dubai-based fashionista and founder of floral design studio, Gosha, says, “At this time, I have no appetite for anything. I have a huge collection of