Wipro Consumer Care enters the food segment in GCC countries

Wipro Consumer Care enters the food segment in GCC countries

- With this definitive agreement with Nirapara, a market leader in GCC countries, Wipro Consumer Care aspires to grow into a substantial player in the packaged foods and spices category

Dubai: Wipro Consumer Care and Lighting, one of the fastest-growing FMCG companies in India, has announced a definitive agreement with Nirapara, a popular traditional food brand. This announcement comes after Wipro’s earlier statement of its foray into the food business in India and international markets. The company aims to become a significant player in the snack food, spices, and ready-to-cook industry.

Nirapara is Wipro’s Thirteenth partnership and gives us a clear foothold in the spices and ready-to-cook segment. Wipro has significant presence in GCC countries with well-respected brands like Enchanteur, Yardley of London and Santoor. Nirapara will now be added to the list of these iconic brands. To curate a comprehensive portfolio in the FMCG space, Wipro Consumer has joined hands with Nirapara to produce an extensive range of food products, starting with spices and ready-to-cook products, synonymous with excellent quality.

Nirapara was launched in 1976 and is known for its blended spices, especially Sambar Powder and Chicken Masala. It is also known for its ready-to-cook-Puttu Podi. Nirapara is one of the popular