With 40-70% discounts, UAE shoppers get chance to start early on post-summer buying

With 40-70% discounts, UAE shoppers get chance to start early on post-summer buying

Dubai: Shoppers in the UAE are being treated to some of the biggest discounts (or cashback offers) across categories, with retailers hoping to get them back to spending after the summer breaks. Straight discounts, at stores and on online marketplaces, are running as high as 40-70 per cent off, alongside ‘Back to School’ promotions.

Retailers have some work to do to get sales volumes up. This summer was the first in 3 years that a majority of UAE residents and citizens took extended holidays from July on. Some have even taken more than one short breaks during the period.

All of which have resulted in a drop in overall sales during these weeks, and which retailers are trying to compensate for through various offers.

Back to spending on travel holidays

“These are not just the typical 20-30 per cent discounts, but go far bigger than that,” said a retailer at a leading fashion brand. “Our July sales dropped and August is not looking too good either. We need our latest promotions to click instantly once shoppers return from the holidays.”

Retailers do not want to be in a situation where consumers put off buying because they had over-indulged on their spending during their travel. This