Xtend celebrates global launch of AI ad-engine with top ecommerce partners from around the world

Xtend celebrates global launch of AI ad-engine with top ecommerce partners from around the world

Dubai - UAE - Xtend, a provider of futuristic marketing technologies, today announced the launch of a world-class AI first retargeting engine, and opened its global headquarters in Singapore. The company hosted its top existing ecommerce partners such as Tokopedia and Lazada at a global preview on April 20. Xtend’s dynamic team of industry stalwarts will be supporting these companies to reach, convert and re-engage their users.

Built on a large-scale AI model, Xtend provides an algorithm that predicts based on typical user profiles instead of usual marketing funnels. It allows us to anticipate a user’s next preferred engagement with a brand - whether via discovery, product comparisons or a flash deal . Xtend will also incorporate a large section of owned and operated contextual ecommerce inventory, tagged as “SHOPit”, to create a more native environment for users to interact with ecommerce offers outside of their core platforms. Through SHOPit, a platform agnostic plug and play solution, Xtend is able to accurately pinpoint lapses in the user journey and effectively help businesses retarget using unique and customised user scenarios, and AI Generated Content (AIGC) native creations.

Xtend’s launch event featured an open discussion between key leaders of the industry on the future