Vision 2030 has transformed perception of KSA, research finds

Vision 2030 has transformed perception of KSA, research finds

Global media intelligence provider, CARMA, has revealed how Vision 2030 is the primary news-driver for the Kingdom of Saudi Arabia in the last 15 months

The major transformation in perception happened in 2021, with overall positive sentiment increasing by nine per cent, compared to 2020 - KT file

Published: Tue 7 Jun 2022, 5:32 PM

Saudi Arabia’s Vision 2030 has transformed the perception of the Kingdom worldwide, with several social and economic projects capturing the attention of audiences, new research by CARMA has found.

According to research by the media intelligence service provider on the shift in media perception of Saudi Arabia from 2020 until the first quarter of 2022, Vision 2030 has now become the largest single contributor to the Kingdom of Saudi Arabia’s global media coverage – and as a result, the nation is now seen in a more positive light than it was 15 months prior.

Around one third of articles are now talking about the Kingdom’s transformative vision in Q1 of 2022 compared to 19 per cent in 2020. The major transformation in perception happened in 2021, with overall positive sentiment increasing by nine per cent compared to 2020. Overall, general references to economic affairs were the second largest contributor to