Saudi Aramco strikes oil entering ranking as world’s second most valuable oil and gas brand

Saudi Aramco strikes oil entering ranking as world’s second most valuable oil and gas brand

Shell has retained its title of the world's most valuable oil and gas brand for the fifth consecutive year, recording a 12% increase in brand value to $47.5bn, according to the latest report by Brand Finance.. Recently undertaking the largest IPO in history, Saudi Aramco has caused a stir, entering the ranking for the first time as the second most valuable oil and gas brand in the world.. In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.. According to the criteria, PETRONAS (up 14% to $15.2bn) has claimed the title of the world's strongest oil and gas brand, with a Brand Strength Index (BSI) score of 86.3 out of 100 and a corresponding AAA brand strength rating..