Sustainability, gender equality firing Saudi Arabia’s tourism ambitions: Norwegian environmentalist

Sustainability, gender equality firing Saudi Arabia’s tourism ambitions: Norwegian environmentalist

Brigit M. Liodden, owner of the world's first floating lab for entrepreneurs, crossed Europe in a hydrogen-powered car and made several stops in Middle Eastern countries.. Saudi Arabia left a lasting impression on her.. DUBAI: For Brigit M. Liodden, owner of the world's first floating lab for entrepreneurs, it has been a lifelong mission to help the new generation drive change in the maritime sector and promote gender equality in one of the world's oldest industries.. After crossing Europe in a hydrogen-powered car, she made several stops in Middle Eastern countries.. Liodden drove to Jordan, followed by Saudi Arabia in a hybrid car.. Recalling her arrival in Saudi Arabia on March 3, Liodden said she was pleasantly surprised to witness the strides made in the sustainability sector and was supportive of the push toward gender equality in the Kingdom.. Liodden's first stop was at the mega Neom project located in Tabuk, in northwestern Saudi Arabia, where she was taken on a thorough tour around the site.. Liodden praised the sportswomen of Saudi Arabia as "inspirational" and as "making history" in their efforts to increase female engagement in a male-dominated field.. King Salman says Saudi Arabia 'taking all measures' to fight