Backbase named “Best digital banking innovation provider” at MEA Finance Awards 2022

Backbase named “Best digital banking innovation provider” at MEA Finance Awards 2022

Backbase, the leading Engagement Banking platform provider, won the ‘Best Digital Banking Innovation Provider’ and ‘Best Banking as a Platform Provider’ categories on Wednesday November 16th, 2022, at the MEA Finance Awards 2022. The awards are a recognition of the leading role Backbase is playing in the digital banking sector through its innovative approach to developing products by focussing on delivering compelling customer experiences.

The MEA Finance Awards 2022 are held annually and recognize financial institutions, technology solutions providers and individuals for exceptional achievement and inspirational leadership in the financial sector.

Backbase’s focus on innovation and the creation of immersive customer journeys through the implementation of its engagement banking platform has helped the company to win several high-profile clients. By investing in advanced technology and expanding the team with experienced and talented individuals that understand the GCC region, Backbase can offer unique solutions that meet the needs and changing trends of consumers across the region. This has resulted in financial institutions such as National Bank of Bahrain( NBB), Banque Saudi Fransi (BSF) and Saudi National Bank choosing Backbase to lead their plans to digitize their customer experience and implement engagement banking, respectively.

By working with Backbase, banks and other financial institutions can take