ADIB, Simplifi partner to expand Egypt’s digital payment ecosystem

ADIB, Simplifi partner to expand Egypt’s digital payment ecosystem

Simplifi, the cards-as-a-service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and ADIB Egypt have joined forces to help catalyse payment digitisation for companies in Egypt. This partnership brings Simplifi’s CaaS model to Egypt by leveraging its technology and domain experience and client relationships together with ADIB-Egypt’s expertise in digital banking and understanding of the wider banking ecosystem. With the global exponential acceleration in the adoption of digital solutions, both the organisations will work together to help companies issue scheme-enabled prepaid cards by reducing cost to launch and time to market. “ADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with fintech companies and technology startups to bring ‘market first’ propositions to the Egyptian market. We couldn’t have found a better partner to bring our unique CaaS model, as a first to market in Egypt.” said Ali Sattar, founder, and CEO of SimpliFi. “We are honored to partner with a progressive bank such as ADIB-Egypt allowing us to help businesses in Egypt drive payment innovation and efficiency.” “As we continue to relentlessly accelerate and advance our digital transformation strategy, ADIB-Egypt looks forward with great enthusiasm to a progressive partnership with Simplifi. Together