Arma Group embarks on a new digital transformation journey

Arma Group embarks on a new digital transformation journey

(L-R): Mohamed Khalifa, Arma Group Chief Information and Technology Officer; Nashwan Saeed Arma, Group Deputy Manager; Muneer Ahmed Hayel Saeed, Managing Director of Arma Group and Board Member of HSA Group; and Mohammed Samy, Managing Director, SAP Egypt.

Arma Group has enlisted the support of  SAP SE to embark on a complete digital transformation to enhance its services for retailers, partners, employees and customers.

Arma Group, part of HSA Group and known for its portfolio of household brands including Crystal, El Hanim, Hala Sunflower Oil, Qaleya, and Al Asil, will be implementing RISE with SAP, a business-transformation-as-a-service offering that accelerates the journey to the cloud and helps companies innovate, extend and customise their applications to become their own version of an intelligent sustainable enterprise. By leveraging RISE with SAP alongside SAP’s enterprise resource planning (ERP) solutions, Arma Group will accelerate its journey to the cloud and benefit from 360-degree visibility over all its operations while enjoying increased efficiencies, transparency and agility.

Muneer Ahmed Hayel Saeed, Managing Director of Arma Group and Board Member of HSA Group, said, “As a trusted industry leader for over 30