B.TECH introduces its B2B electronics platform “deel” to digitalize the retail sector

B.TECH introduces its B2B electronics platform “deel” to digitalize the retail sector

Cairo, Egypt: B.TECH, Egypt's leading consumer electronics retailer and one of the top home appliances distributors, has announced the official launch of "deel", its world-class omnichannel platform serving local merchants. The new launch cements B.TECH's unwavering efforts to digitalize the local traditional retail sector while creating opportunities for small and medium businesses. The announcement came during an event attended by Dr. Mahmoud Khattab, CEO of B.TECH, Mohamed Khattab, Chief Transformation Officer at B.TECH, Ahmed ElMenshawy, Director of deel and e-commerce, business partners representatives including Samsung, LG, Xiaomi and Fresh, and top media figures.

The all-in-one deel app is powered by B.TECH and set to create a digitalized retail operating system that aims to empower local merchants. The deel app offers merchants the full spectrum of services to ensure efficiency and transparency while helping merchants start and further grow their businesses. Among the services provided through deel are inventory management, B2B and B2C marketplace listing, marketing solutions, doorstep delivery, store designs, and training courses through B.TECH Academy, in addition to analytical tools and a logistics marketplace through Aramex, Sprint, and Movex.

Deel offers more than 100,000 SKUs at wholesale pricing from more than 50 companies, including Samsung, LG, Xiaomi, Fresh, Kiriazi, and Beko