British Council reviews achievements of DICE programme to support start-ups and innovators

British Council reviews achievements of DICE programme to support start-ups and innovators

CAIRO, 24 May 2021: The British Council in Egypt has held a virtual panel discussion to review the most prominent achievements of its "Developing Inclusive and Creative Economies“ (DICE) programme to support start-ups and innovators in small and micro-industries. The discussion was held with the participation of representatives from the Ministry of Industry, the Industry Modernization Center, and others. The British Council started the DICE programme in 2018 to develop creative economies targeting women, youth, and people with special needs to address the economic exclusion faced by these groups in five emerging markets, Egypt, Brazil, South Africa, Indonesia, and Pakistan, where the programme was launched. In Egypt, with a budget of EGP 30m to support the development of creative and social projects in Egypt, the most important of which is handicrafts. The project aims to bring the government, academia, civil society and companies to work on developing creative and entrepreneurial projects, to help alleviate poverty, inequality and unemployment for youth, promote women's empowerment, and support marginalised groups. Ahmed Fouad, Head of the Creative Economy Programme at the British Council, said that the Council cooperates with many entities, whether from the government sector or international companies such as Microsoft, and a