Carrefour Egypt partners with Merge to provide simultaneous sign language interpretation for customers with hearing impairments

Carrefour Egypt partners with Merge to provide simultaneous sign language interpretation for customers with hearing impairments

- Simultaneous sign language interpretation via video calls is now available in five Carrefour stores across Egypt

Cairo, Egypt: Carrefour, owned and operated by Majid Al Futtaim in Egypt, has partnered with Merge, the leading information technology company specializing in innovative technological solutions for people with disabilities, to launch simultaneous sign language interpretation through “Merge- Interpreter Sign Language “platform for those with hearing impairments. Carrefour is introducing this free-of-charge at five of its stores as the first retailer in the market to provide a service for customers with hearing disabilities.

“Merge- Interpreter Sign Language “platform designed with the latest technology, the service provides customers with access to sign language interpretation to help build a more integrated community across Carrefour’s supermarkets and hypermarkets. Tablets will be installed within Carrefour stores, at which customers can scan the QR codes to access video calls with Merge certified Sign Language interpreters for inquiries regarding prices and promotions. This partnership aims to enhance the customer journey, providing equal opportunities and contributing to the development of society.

Philippe Peguilhan, Country Manager of Majid Al Futtaim Retail in Egypt, stated: “Carrefour is highly committed to providing equal opportunities for its customers through every experience. By partnering with Merge, we can