Egypt launches GameChanger digital campaign to boost PPPs for country’s sustainable future

Egypt launches GameChanger digital campaign to boost PPPs for country’s sustainable future

Egypt's Ministry of International Cooperation announced on Monday the launch of a global digital campaign that aims to demonstrate the value of public-private partnership (PPPs) and work towards a greener economy.

The campaign has been launched under the title GameChangers, as part of the ministry's Global Partnerships Narrative (People & Projects & Purpose), and will feature several testimonials by the private sector including entrepreneurs as well as micro, small, and medium-sized enterprises (MSMEs).

"2021 is the year of private sector engagement. We have put private sector engagement, empowerment and enablement at the fore of our principles of economic diplomacy, concluding strategic partnerships to provide a sustainable ecosystem that fosters innovation and accelerates job creation,“ said Minister of International Cooperation Rania Al-Mashat.

The campaign will run across social and digital media channels, including Facebook, Instagram and Linkedin, targeting young people locally and globally.

The campaign started today with the story of the Egyptian Ministry of International Cooperation's partnership with the Saudi Fund for Development (SFD) to finance IND for Construction and Solar Energy, one of the startup private sector companies working on the construction of Egypt's Benban solar project.

The company has received development financing worth EGP 6.4 million through